Current:Home > NewsIs this the Krusty Krab? No, this is Wendy's: New Krabby Patty collab debuts this week -TradeFocus
Is this the Krusty Krab? No, this is Wendy's: New Krabby Patty collab debuts this week
View
Date:2025-04-18 21:04:19
Wendy's is bringing the Krabby Patty to real life, and it hits restaurants this week.
The company announced last week it is partnering with Paramount to celebrate the 25th anniversary of "SpongeBob SquarePants" by launching the "Krabby Patty Kollab," which will feature two menu items that will be available at Wendy's restaurants for a limited time:
- Pineapple Under the Sea Frosty: A vanilla Frosty with a pineapple mango flavored puree swirl − a first-of-its-kind Frosty flavor innovation.
- Krabby Patty Kollab Burger: The restaurant's take on the famous cartoon burger features a quarter pound of beef, two slices of melty American cheese, lettuce, tomato, pickle, onion, and a "top-secret Krabby Kollab sauce" on a toasted bun.
Both menu items will be available at Wendy's restaurants nationwide beginning Tuesday, Oct. 8, Wendy's said in the news release last week.
However, some lucky customers who visit an "immersive Wendy's drive-thru experience" in Los Angeles' Panorama City neighborhood are able to get an early taste of the new Krabby Patty starting Monday, Oct. 7.
According to the news release, "The Krabby Patty Kollab" program will bring food items inspired by the "SpongeBob SquarePants" Krabby Patty "into the real world and onto menus for the first time ever." The animated show first premiered on Nickelodeon in 1999.
What's in the 'top-secret' sauce?Wendy's keeping Krabby Patty recipe 'closely guarded'
"It makes sense that two of the most iconic squares in pop culture are teaming up to bring a taste of this unique, limited-time experience to life for fans of all ages!" said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy’s Company, in the news release.
“‘The Krabby Patty Kollab’ marks another innovative way to continue the landmark 25th anniversary celebration of ‘SpongeBob SquarePants,’ bringing Bikini Bottom to the surface like never before,” said Dario Spina, CMO, Paramount Brand Studio, in the news release.
What's in 'top-secret' Krabby Patty sauce?
The announcement of the burger's ingredients led many fans to wonder, "What's in the secret sauce?"
We asked, and Wendy's answered with the following:
"Our top-secret Krabby Kollab sauce is a closely guarded recipe that makes the first bite of the Krabby Patty Kollab Burger worth the wait for 'SpongeBob SquarePants' fans and Wendy's customers alike," a Wendy's spokesperson told USA TODAY in an emailed statement Friday.
Much in the way that Mr. Krabs, the proprietor of the Krusty Krab, guards the Krabby Patty secret formula in the cartoon series, Wendy's plans to guard the sauce's recipe in real life.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
veryGood! (287)
Related
- Friday the 13th luck? 13 past Mega Millions jackpot wins in December. See top 10 lottery prizes
- Alabama aims to get medical marijuana program started in 2024
- Country star Jon Pardi explains why he 'retired' from drinking: 'I was so unhappy'
- Federal judge OKs new GOP-drawn congressional map in Georgia
- Why we love Bear Pond Books, a ski town bookstore with a French bulldog 'Staff Pup'
- New Mexico proposes regulations to reuse fracking wastewater
- School bus camera captures reckless truck driver in Minnesota nearly hit children
- The Points Guy predicts 2024 will be busiest travel year ever. He's got some tips.
- Can Bill Belichick turn North Carolina into a winner? At 72, he's chasing one last high
- Founder of the American Family Association dies in Mississippi
Ranking
- Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
- Judge turns down Democrat Sen. Bob Menendez’s request to delay his May bribery trial for two months
- New York man becomes first top prize winner of $5 million from Cash X100 scratch-off
- Indonesia’s navy pushes a boat suspected of carrying Rohingya refugees out of its waters
- Trump's 'stop
- American woman believed to be held hostage by Hamas was actually killed in Oct. 7 attack, spokesperson says
- The Excerpt podcast: 2023 in Film - Barbie triumphs, Marvel loses steam
- What are the Dry January rules? What to know if you're swearing off alcohol in 2024.
Recommendation
New Zealand official reverses visa refusal for US conservative influencer Candace Owens
Jalen Milroe said Alabama's ex-offensive coordinator told him he shouldn't play quarterback
The Air Force said its nuclear missile capsules were safe. But toxins lurked, documents show
How recent ‘swatting’ calls targeting officials may prompt heavier penalties for hoax police calls
'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
Bills player Von Miller calls domestic abuse allegations made against him ‘100% false’
The Most-Shopped Celeb Picks in 2023— Shay Mitchell, Oprah Winfrey, Kendall Jenner, Sofia Richie & More
Wawa moving into Georgia as convenience store chains expands: See the locations