Current:Home > ContactOlympic Games use this Taylor Swift 'Reputation' song in prime-time ad -TradeFocus
Olympic Games use this Taylor Swift 'Reputation' song in prime-time ad
View
Date:2025-04-18 21:04:20
It's not "Reputation (Taylor's Version)," but Taylor Swift is allowing the Olympics to use a song from her sixth album in an Olympic ad teasing Saturday's prime-time show.
In the trailer, Swift riffs "let the games begin" between athlete sound bites. Super Swifties will recognize the version is from her Eras Tour movie available on Disney+. At the end of the 2-minute clip, gymnast Simone Biles says, "Are you guys ready for it?" and laughs.
Taylor Nation, Swift's in-house marketing and public relations team, posted a 2-minute promo showing sound bites from Olympians and a caption that reads, "You should see the things they’re doing in Paris. Tune into @nbc and @peacock at 8/7c to hear …Ready For It? - Live From Taylor Swift | The Eras Tour on Primetime. #WeAreReadyForIt."
Swift is not at the 2024 Olympic Games in Paris. She is 530 miles east in Munich, Germany, performing two sold-out concerts.
'Reputation (Taylor's Version)' is coming
Swifties have been anticipating Swift's sixth album, longing onto livestreams and wishing the singer would make an announcement at one of her Eras Tour stops like she did with her albums "Speak Now (Taylor's Version)" and "1989 (Taylor's Version)." She teased the album in her Time person of the year interview telling fans the punk-rock era of snakes and newsprint would include "fire" additional songs.
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Only parts of one song from the rerecord have been heard. In August last year, a snippet of "Look What You Made Me Do (Taylor's Version)" played in a trailer for Amazon Prime Video's show "Wilderness."
The Eras Tour star has two rerecords left to release: "Reputation (Taylor's Version)" and "Taylor Swift (Taylor's Version)." No word on when either will be available.
Swift's first Olympic song: 'Change'
A decade and a half ago, Team USA athletes and NBC hand-selected "Change," a "Fearless" track, to be included in highlight reels and commercials. Swift recorded a second version of her music video for the 2008 Summer Games. Red, white and blue lights glowed behind the teen starlet while different Olympic events and athletes were projected onto her guitar amps and walls.
The inspirational track came out during the Summer Games, months before the original "Fearless" album was released on Nov. 11, 2008. Debuting at No. 10 on Billboard's U.S. chart, the single became Swift's first song to break the Top 10.
A month after her second album hit store shelves, Swift told entertainment website The Boot: "I wrote the song 'Change' as an underdog story. It's kind of crazy to think that the Olympics chose this as one of the songs to play during the Olympic Games. That blew my mind because what I actually wrote this song about was being on a small record label. When you're at a record label that had 12 employees, you have to work harder to get on major tours."
Don't miss any Taylor Swift news; sign up for the free, weekly newsletter This Swift Beat.
Follow Taylor Swift reporter Bryan West on Instagram, TikTok and X as @BryanWestTV.
veryGood! (12287)
Related
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Luke Wilson didn't know if he was cast in Kevin Costner's 'Horizon'
- How can you be smarter with your money? Follow these five tips
- Stingray that got pregnant despite no male companion has died, aquarium says
- US appeals court rejects Nasdaq’s diversity rules for company boards
- Sydney McLaughlin-Levrone dominates 400 hurdles, sets world record again
- Ford, Volkswagen, Toyota, Porsche, Tesla among 1M vehicles recalled: Check car recalls here
- Why Fans Are Convinced Travis Kelce Surprised Taylor Swift at Her Dublin Show
- Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
- Scuba diver dies during salvage operation on Crane Lake in northern Minnesota
Ranking
- Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
- White Nebraska man shoots and wounds 7 Guatemalan immigrant neighbors
- Paris' Seine River tests for E. coli 10 times above acceptable limit a month out from 2024 Summer Olympics
- Which states could have abortion on the ballot in 2024?
- Friday the 13th luck? 13 past Mega Millions jackpot wins in December. See top 10 lottery prizes
- Simone Biles and Suni Lee Share Why 2024 Paris Olympics Are a Redemption Tour
- 'The Bear' is back ... and so is our thirst for Jeremy Allen White. Should we tone it down?
- MLB power rankings: Braves have chance to make good on NL East plan
Recommendation
Meta releases AI model to enhance Metaverse experience
California budgets up to $12 million for reparations bills, a milestone in atoning for racist legacy
MLB power rankings: Braves have chance to make good on NL East plan
Last Chance: Lands' End Summer Sale Ends in 24 Hours — Save 50% on Swim, Extra 60% Off Sale Styles & More
The Louvre will be renovated and the 'Mona Lisa' will have her own room
NHL reinstates Stan Bowman, Al MacIsaac and Joel Quenneville after Blackhawks scandal
Kelly Ripa Gives Mark Consuelos' Dramatic Hair Transformation a Handsy Seal of Approval
Simone Biles, pop singer SZA appear in 2024 Paris Olympics spot for NBC